FT.com live desk will cover 'world events and business news from around the
world'
The Financial Times is to create a new
"live news desk" at the heart of the FT.com operation, tasked with providing a
rapid response to breaking news stories including on live blogs and
Twitter.
The project, which has been in the pipeline for some time, will
be led by Ben Fenton who until now has been the title's media
correspondent.
He will lead a team of reporters on the breaking news
operation, the size of which has yet to be confirmed.
The initiative aims
to provide a "more live response" to developing stories and get a well-written
first version online quicker, while freeing up specialised reporters to develop
a longer take on the story.
FT.com editor Robert Shrimsley told
Journalism.co.uk: "We think it's a natural evolution in the development of our
digital offering.
"I was really pleased that Ben could come and do this.
It's really important to have experienced and well-regarded journalists doing
this."
Fenton
wrote on his blog: "I am finally moving on to a new role that the FT has
been keeping warm for me for several months.
"I am going to be overseeing
the creation of a new live news desk, with live-blogging, Tweeting and rolling
news stories about world events and business news from around the
world."
Fenton said he was meant to start the job last year, but the
"extraordinary events" surrounding the phone-hacking story and the Leveson inquiry caused the launch
to be postponed.
He added: "Now, it's been decided that if we wait, it
could be years before this story slowed down, so I'm pressing on in this new
role.
"I am very, very eager to get on with a new project that will test
every sinew of my poor old reporter's body."
In other FT news, the
publisher has been awarded the best mobile innovation award for for its web app
at the Global Mobile Awards in Barcelona.
The HTML5 app, which launched
last June, includes automatic content downloads and the ability to read offline
and has attracted more than 1.7 million visitors, according to the
group.
FT.com managing director Rob Grimshaw said in a
release: "We are delighted with the success of the FT Web App, which has
been embraced equally enthusiastically by both our readers and the global mobile
community.
"This award recognises the FT’s mobile leadership and
groundbreaking strategy and will be a catalyst for more exciting FT mobile
innovation. Mobile is an increasingly important channel for the FT, driving 15
per cent of subscriptions and 20 per cent of traffic to FT.com."
Las oportunidades son muchas, y no se limitan a
la información. La geolocalización, clave en muchas aplicaciones móviles, ofrece
la oportunidad de combinar noticias con anuncios publicitarios y servicios
cercanos al usuario. No hay que desestimar, sin embargo, su coste.
Advocate-Messenger es un ejemplo
de aplicación que va más allá de las noticias. Como explicó Sandy Martin,
responsable de móviles en una división de Schurz Communications, su producto es
un agregador de tuits relacionados con el baloncesto y la Universidad de
Kentucky. La aplicación, desarrollada para un periódico local, reúne mensajes de
los entrenadores, los jugadores, la cantera del equipo y hasta sus rivales en el
día del partido.
Según explicó en la Key Executives Mega Conference,
celebrada esta semana en San Antonio (EE UU), sobre la que informa NetNewsCheck,
en seis semanas desde su lanzamiento ya han sumado más de 5.000 descargas, lo
que les permite rentabilizar el desarrollo y mantenimiento a través de
anuncios.
‘The Spokesman Review’
es un ejemplo de sitio desarrollado para el móvil que utiliza la geolocalización
de usuarios para ofrecerles noticias y ofertas comerciales cercanas, que son
actualizadas en tiempo real. Según su responsable, Steve McDonald, ya cuentan
con el apoyo (y los ingresos) de 99 anunciantes.
Antes de lanzarse a
desarrollar o comprar aplicaciones, un periódico pequeño debe preguntarse si sus
lectores la necesitan, si la pagarán y la usarán, y si podrán mantenerla. Ray
Marcano, de Cox Media Grupo, en Ohio, recomendó a los asistentes a la
conferencia hacerse antes esas preguntas y recordó que, aunque algunas para
tabletas pueden llegar a costar hasta 50.000 dólares, hay compañías que las
ofrecen más baratas, como NewspaperDirect y Olive. Y para mantenerlas y darles
vida, recomendó contratar becarios.